A Program by KUWJ with Zuperai

Empowering Kerala's youth through AI, sports and awareness programs against drug abuse.

Report Anonymously

"It’s Not Just a Campaign.
It’s a Promise."

Stay Fearless with BreakingD

BreakingD is a campaign in Kerala promoting anti-drug awareness through sports, school programs, and AI-powered solutions, fostering a healthier community and encouraging anonymous reporting for a safer environment.

Join the Movement

Together Against Drugs

Supported by KUWJ and ZuperAi, BreakingD aims to create awareness through special editions, cricket events, and campus initiatives, engaging sponsors and the community in the fight against drug abuse.

The Fearless Movement for a Brighter Kerala.

Who We Are

BreakingD is a statewide anti-drug awareness and intervention campaign, launched in 2025 by KUWJ and powered by cutting-edge technology from ZuperAI. Our mission is to inspire youth, educate communities, and provide tools to report and resist drug abuse fearlessly.

We're journalists, educators, tech innovators, students, families, and YOU – all united in one voice to say: "Enough is enough."

The Kerala Union of Working Journalists (KUWJ) is one of India’s most respected media organizations, representing over 4,000 journalists across 14 districts of Kerala. Committed to press freedom, public welfare, and social responsibility, KUWJ actively engages in campaigns that promote awareness, justice, and community empowerment. Through events, reporting, and collaboration, KUWJ serves as a powerful voice for change in society.

Kerala Union of Working Journalists (KUWJ)

ZuperAI

ZuperAI is a Kerala-based AI startup featured by the Kerala Startup Mission. With a focus on social innovation, ZuperAI builds intelligent platforms for public awareness, education, and citizen engagement. By combining technology with empathy, ZuperAI partners with organizations to create AI-driven solutions that promote safety, accessibility, and community well-being.

About Organizers

📌 See Something? Say Something.

Use our QR-based anonymous reporting tool to alert local authorities or support networks about drug-related activities in your neighborhood, campus, or public spaces. Your identity is protected – your action can save lives.

Report Now

crowd of people sitting on stadium seats

Our Mission

To promote fearless reporting of drug-related activities through anonymous AI-powered QR systems.
To launch digital awareness campaigns across 1,000+ educational institutions in Kerala.
To host Hackathons, Innovation Challenges, and storytelling projects focused on youth empowerment.
To unite Kerala’s press through Cricket under the banner of Cricket Against Drugs.
To build a statewide digital platform that supports reporting, education, recovery, and resilience.